After months of speculation and uncertainty, Ubisoft has officially made the decision to host its own separate presentation rather than appear at E3. The company announced on Friday that it would instead hold its own live presentation in Los Angeles on June 12th. This news comes as a major blow for what’s supposed to be the big return for E3 this year.
In February, Ubisoft CEO Yves Guillemot confirmed that the company would attend “if E3 happens” but now it appears they have decided against appearing at the event altogether. Whatever their reasons may be, this news is sure to rattle fans who were looking forward to seeing what new titles and announcements Ubisoft had planned for E3 this year.
This isn’t the first blow for potential attendees hoping for some kind of return event next year; Microsoft previously announced their intent to go digital-only, and Sony also pulled out months ago, leaving Nintendo as one of only two major publishers planning on physical attendance at this time. With no other major third-party publishers currently lined up, questions remain over whether or not there will even be an official event next year outside of Nintendo's own plans.
It certainly seems that much is up in the air when it comes to determining what shape (if any) traditional gaming conventions like E3 will take in 2023 and beyond – with many companies deciding against attending or choosing alternative avenues like digital presentations instead. As we get closer and closer to June 12th, hopefully, we'll gain further insight into just what form these events will take going forward!