Ubisoft is shaking up the gaming subscription landscape with a significant overhaul of its Ubisoft+ service, introducing a new multi-platform premium tier while also crafting a more budget-friendly option for gamers. The Ubisoft+ Premium tier provides an all-you-can-play buffet of the company's latest titles, including expansions and monthly rewards, akin to an exclusive club for Ubisoft enthusiasts. For those with a more casual gaming appetite, Ubisoft+ Classics on PC offers a curated selection of hits at a more palatable price point.
The new Ubisoft+ Premium plan, at $18 per month, positions itself as a direct competitor to other leading services like Xbox Game Pass Ultimate. Ubisoft is betting big on its expansive library and the allure of day-one access to new releases, a move that's likely to entice hardcore fans. Furthermore, Ubisoft+ Premium members enjoy the luxury of seamless cross-platform play across Xbox, PC, and even Amazon Luna, creating an ecosystem that encourages gaming without barriers, anytime and anywhere.
On the other side of the spectrum, Ubisoft+ Classics caters to PC gamers seeking quality entertainment without the commitment of a higher price tag. At just $8 per month, subscribers can dive into a treasure trove of Ubisoft's celebrated back-catalog and live games, a move that not only broadens the service's reach but also aligns with competitive offerings like PlayStation Plus Extra and Premium, which include Ubisoft+ Classics at no additional cost.
Ubisoft's new strategy is not only about providing diverse gaming options but also about building a dynamic and expansive gaming community. The inclusion of blockbuster titles like "Far Cry 6" and "Rainbow Six Siege" in the Classics tier, coupled with the promise of early access to games like "Prince of Persia: The Lost Crown" for Premium subscribers, showcases a commitment to both new experiences and nostalgic journeys. Philippe Tremblay, Ubisoft's head of subscriptions, highlights the success of the service, with millions of players and hundreds of millions of hours played, signifying a robust and engaging platform.
In conclusion, Ubisoft's revamped subscription service, with its two distinct tiers, is a bold step towards catering to a wider audience. The premium offering is set to entice the most ardent of fans, while the Classics tier offers a valuable entry point for newcomers or those on a tighter budget. As Ubisoft continues to explore and expand its subscription ecosystem, including the potential addition of Activision Blizzard games, the gaming community can look forward to an evolving service that aims to deliver quality, flexibility, and value.
