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TikTok is testing the Paywall feature and updating the Creator Fund

  • 14 Feb 2023
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TikTok, the popular social video app, is looking for ways to drive growth in the United States. According to the report The Information, it is testing a paid access feature that will allow creators to charge users for access to videos and is also updating its creator pool. The move could be a way for app creators to monetize their content and earn money directly from their popular videos.

The paid access feature, which is still in testing, will allow creators to charge users $1 or whatever amount they choose to access exclusive content. It's not yet clear how this feature will work, but it could be a great way for creators to monetize their content and earn money from their videos.

The updated creator fund is another initiative that the company is working on. The fund is designed to help newcomers get the resources they need to create content on the platform. The fund could also provide access to exclusive opportunities and events.

In addition to paid access and the creator fund, the company is also exploring other ways to drive growth in the US. This includes expanding its advertising and commercial products, as well as expanding its international presence.

TikTok is exploring new initiatives to drive growth in the United States. The paid access feature and updated creator pool can give creators new ways to monetize their content and earn money from their videos. It will be interesting to see how these initiatives play out and how they will affect app growth in the US.

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